Alef Group was established in 2013 by the late Sheikh Khalid Bin Sultan Al Qasimi, a visionary leader from Sharjah’s ruling family. Since its inception, Alef Group has grown into an inspirational lifestyle experience provider, dedicated to enriching people’s lives through well-designed communities and real estate developments. The company’s origin is rooted in the founder’s pioneering spirit and mission to transform Sharjah’s urban landscape with modern, integrated projects that blend cultural authenticity with contemporary living.
Under the leadership of CEO Issa Ataya, Alef Group pursues a clear vision and development strategy: to create premier integrated lifestyle communities that cater to the evolving needs of Sharjah’s residents. The company’s mission centers on acknowledging Sharjah’s growing appetite for modern community environments and delivering projects that provide an enriched way of life. Alef Group’s strategy involves a customer-centric approach to development – from master planning to construction – ensuring that each project offers convenience, leisure, and a sense of community. This approach is supported by a commitment to architectural innovation and sustainable design principles, aligning with Sharjah’s development goals.
As a pioneering developer, Alef Group has introduced several landmark projects in Sharjah. Notably, Al Mamsha – often called the “Heart of New Sharjah” – is a flagship mixed-use community famed for its pedestrian-friendly, fully walkable layout and vibrant blend of residential, retail, and leisure components. Spanning approximately 3 million square feet, Al Mamsha is Sharjah’s first fully walkable community, offering car-free streets, shopping promenades, and family-oriented amenities. Another major development is Hayyan, dubbed the “green heart of Sharjah,” which is an expansive nature-inspired villa community. Hayyan is designed around lush landscaping, organic farms, and serene lagoons, reflecting Alef’s concept of “a life well-lived” in harmony with nature. Alef Group also developed the 06 Mall (Zero 6 Mall), a premium retail and leisure destination situated in the center of Sharjah, which serves as a social hub for the surrounding communities. In 2025, Alef Group launched Olfah, a new large-scale residential project highlighted as the company’s latest flagship community. Olfah underscores Alef’s ongoing expansion and its role in reshaping Sharjah’s real estate landscape with ambitious, master-planned developments.
Throughout its growth, Alef Group has maintained core values that define its corporate ethos and project philosophy. Innovation is at the forefront – from pioneering the walkable city concept in Sharjah to integrating smart technologies and sustainable building practices in its projects. The company places a strong emphasis on sustainability, evident in its focus on green spaces and sustainable architecture across its developments. Alef Group is also deeply customer-centric, striving to enhance the end-user experience through thoughtful community features, high-quality construction, and reliable post-handover services. Quality is ensured at every stage, with attention to detail and adherence to high standards in design and construction. Moreover, Alef Group is committed to affordability and value, offering competitive pricing and flexible payment plans to make upscale community living attainable for a broader segment of buyers in Sharjah. These core values – innovation, sustainability, customer-focus, quality, and affordability – drive Alef Group’s operations and have earned the company a reputation for trust and excellence in the Sharjah real estate market.
Today, Alef Group stands as one of Sharjah’s leading developers, privately held and proudly local. With a growing portfolio of residential communities and commercial destinations, the company continues to shape the emirate’s skyline and lifestyle options. Alef Group’s forward-looking vision and solid foundation position it to contribute significantly to Sharjah’s development trajectory, delivering projects that balance modern living with cultural values and environmental responsibility. In doing so, Alef Group remains aligned with Sharjah’s broader vision of sustainable growth and enhanced quality of life for its citizens.
