Elegance Tower

About Elegance Tower in Downtown Dubai

Elegance Tower is a freehold residential project by DAMAC Properties in Downtown Dubai. The 26-storey tower was designed in collaboration with fashion designer Zuhair Murad, whose style can be seen throughout the interiors and common areas.

The tower comprises 296 apartments, including 146 one-bedroom and 150 two-bedroom units. Some apartments have views of Burj Khalifa, Downtown Dubai, Zabeel Park and Dubai Canal. The project also offers a swimming pool, gym, spa, covered parking and 24-hour services and its central location puts The Dubai Mall, Business Bay, DIFC and Sheikh Zayed Road within easy reach.

Key features and building amenities

• Exclusive design by Zuhair Murad

The development was designed with fashion in mind. The idea can be seen in the building's exterior, lobby and apartment interiors. The project was designed in collaboration with Zuhair Murad, with details inspired by his work in fashion.

• Smart and flexible apartment layouts

Some apartments include features such as a hidden door between the living room and bedroom. The top three floors also have ceiling-mounted folding beds that can create an additional sleeping space when needed.

• Burj Khalifa views

Depending on the apartment's floor and location within the building, residents can have views of Burj Khalifa, Downtown Dubai, Zabeel Park or Dubai Canal. The view can also affect the price of an apartment, especially in central areas such as Downtown Dubai.

• Central location in Downtown Dubai

The project is close to Burj Khalifa and The Dubai Mall, while Business Bay, DIFC and Sheikh Zayed Road are also within easy reach. This makes it convenient for residents who need to travel to different parts of Dubai.

• One- and two-bedroom apartments

The building has 296 apartments, including 146 one-bedroom and 150 two-bedroom units. The project therefore focuses mainly on smaller apartment types rather than larger residences.

• Flexible payment plan 20 60 20

The payment plan is divided into 20% on booking, 60% during construction and 20% on handover. This allows buyers to pay the remaining amount in stages throughout the construction period.

Location in Downtown Dubai

The building is located in Downtown Dubai, close to Business Bay, DIFC and Zabeel. Burj Khalifa and The Dubai Mall are also nearby, while Sheikh Zayed Road provides easy access to other parts of Dubai.

Recent sales show one-bedroom apartments selling for around AED 2.18 million, while two-bedroom units have sold for around AED 2.4 million to AED 2.9 million. Prices can vary depending on the unit size, floor, view and exact location within the tower, so these factors should be considered when comparing Elegance Tower with other projects in Downtown Dubai.

Architectural design and floor plans

Elegance Tower is a 26-storey residential tower with 296 apartments, including 146 one-bedroom and 150 two-bedroom units. Apartment sizes range from approximately 732 to 1,455 sq ft. Some apartments also feature details such as hidden doors that connect different living spaces.

The project offers several amenities, including a podium swimming pool, gym, spa, parking and 24-hour services. Residents can also easily reach major Downtown Dubai attractions such as The Dubai Mall and Dubai Opera, along with various restaurants and hotels.

Current construction status

Construction of the development started in January 2023. The project was around 44% complete in 2025, according to reports at the time. The original completion date was 28 February 2026, but the project was not completed by then. Current reports now expect completion in Q4 2026.

As the completion date has changed, buyers should check the latest handover schedule with DAMAC or the Dubai Land Department (DLD) before purchasing.

Sustainability features

Based on the reviewed project documents, no specific sustainability features have been confirmed for the property. There is no disclosed information about solar panels, renewable energy, water recycling, energy or water-saving systems, sustainable materials, smart energy management or LEED certification.

The project includes a swimming pool, open areas and landscaping, but these are part of its design and amenities and do not by themselves indicate building sustainability.

Kotook’s Review of Elegance Tower in Dubai

Elegance Tower is a residential development by DAMAC Properties in Downtown Dubai , designed in collaboration with fashion designer Zuhair Murad. The project stands out for its design and central location, but these features alone do not determine whether it is worth buying. The key question is whether its design, location and amenities justify the price.

The answer depends on the asking price, floor level, views and the unit’s actual condition and handover status. The development may appeal to buyers looking for an apartment in central Dubai, but its value is difficult to assess without comparing the price per square foot with similar properties nearby and accounting for ongoing maintenance costs.

What Makes Elegance Tower’s Location Attractive?

The development is located in Downtown Dubai, an established urban district with access to major shopping, dining and entertainment destinations. The project is approximately 2 km from Dubai Mall, 1.9 km from Burj Khalifa and 2.4 km from Dubai Opera.

Its relative proximity to Business Bay and the Dubai International Financial Centre (DIFC) may also be useful for people who work in these areas. The Burj Khalifa/Dubai Mall Metro Station is another transport option, although the actual walking route and travel time should be checked before buying.

Overall, the location is likely to appeal to buyers who want to live close to shopping centres, restaurants and other city amenities. Traffic, access to public transport and the distance to work are still worth considering before making a decision.

Why Consider Buying an Apartment in This Development?

• Central location: Downtown Dubai offers access to Burj Khalifa, Dubai Mall, Business Bay and nearby commercial and leisure destinations.

• Distinctive design: The collaboration with fashion designer Zuhair Murad gives the project a recognisable design identity, particularly in selected interior spaces.

• City views: Some apartments may offer views of Burj Khalifa or Dubai Canal, depending on the floor and unit orientation.

• Resident amenities: The project includes facilities such as a swimming pool, gym and spa.

These features may add to the appeal of the development, but they do not automatically make it a better purchase than nearby alternatives. The price per square foot, construction quality, actual views and annual service charges all need to be considered.

How Are Elegance Tower Apartments Priced?

To assess the project’s price, it helps to look at completed transactions rather than relying only on asking prices in property listings. According to the Dubai Land Department (DLD) figures cited in the reviewed market data, the median resale price for apartments in Downtown Dubai was around AED 2,436 per square foot in the first half of 2026.

This figure relates to apartment resales across the wider area. It should not be compared directly with an initial developer price or an off-plan launch price without accounting for differences in property type, timing and transaction conditions.

The following figures provide context for how different market indicators can vary:

These figures show why the period covered and the type of data matter when assessing property prices. A comparison with the Downtown Dubai average alone is not enough to determine whether a specific apartment in the development is fairly priced.

An important point for buyers: To establish whether the project is cheaper or more expensive than comparable properties, current asking prices and registered transactions for the building itself are needed. Kotook’s reviewed project page lists the starting price as available on request, so a confirmed project-wide price should not be stated without checking specific units.

How Does This Project Compare With Other Downtown Dubai Apartments?

Other buildings in Downtown Dubai may offer alternatives within a similar budget. The table below compares average asking prices for one- and two-bedroom apartments in four developments, based on the market figures reviewed for the previous six months.

These are asking-price averages, not confirmed sale prices. They may also reflect differences in apartment size, floor level, views, condition and availability. The figures should therefore be checked against current listings before publication or used to make a purchase decision.

For one-bedroom apartments, the figures suggest that all four buildings could be worth considering within a broadly similar price range. For two-bedroom apartments, 29 Boulevard and Burj Crown may offer alternatives to explore, while the average asking price for Burj Royale is higher in this comparison.

The next step is to compare individual units with similar floor areas and features. A lower total price does not necessarily mean better value if the apartment is significantly smaller or has a less desirable outlook.

What Is Happening in the Downtown Dubai Property Market?

Downtown Dubai is an important part of the city’s residential market, but prices and demand can vary considerably between buildings and individual apartments.

According to the DLD data cited in the first-half 2026 market report, Downtown Dubai recorded 645 apartment resale transactions worth approximately AED 1.85 billion. The report also placed the median resale price at AED 2,436 per square foot.

These figures indicate activity in the resale market, but they do not establish that Elegance Tower prices will rise in the future. Assessing its resale prospects requires a closer look at transactions within the building, the purchase price, transfer costs, service charges and the availability of comparable properties.

For buyers considering an off-plan or recently completed property, the actual handover status and any remaining payment obligations should also be confirmed before signing.

Kotook’s Final Assessment

Elegance Tower combines a central Downtown Dubai location with a design collaboration involving Zuhair Murad and amenities such as a swimming pool, gym and spa. These features may appeal to buyers who want to live close to the city’s main shopping, dining and entertainment destinations.

However, the project’s value cannot be judged by its developer, designer or location alone. The price of the specific apartment, construction quality, views, service charges and handover status all matter.

From Kotook’s perspective, the key question is how much extra a buyer is paying for the design and location, and whether completed transactions support that price difference. Comparing like-for-like apartments is a more reliable way to answer that question than choosing a property based on its appearance or marketing alone.