DAMAC Properties is an Emirati luxury real estate developer headquartered in Dubai, UAE. Founded in 2002 by Hussain Sajwani, the company has delivered iconic high-end residential, commercial, and leisure developments across the Middle East.
. It was listed on the Dubai Financial Market in 2015 and later taken private in 2022 as part of the DAMAC Group, with Sajwani buying out public shares.
. DAMAC’s core business includes the development and sale of upscale properties, ranging from luxury apartments and villas to mixed-use complexes and hotels.
Today, DAMAC is one of the region’s largest property developers, with a global footprint spanning the GCC and beyond. It has delivered over 47,000 homes to date, and maintains a presence in key cities worldwide – including Dubai, Riyadh, Jeddah, Beirut, Doha, London, Toronto, and Miami.
. This extensive portfolio and international expansion have solidified DAMAC’s market positioning as a leading name in premium real estate, known for its ambitious projects and high-quality offerings.
Mission and Vision
Mission: DAMAC’s mission is to “deliver iconic products and projects with an unmatched innovative design and approaches that stand the test of time,” integrating cutting-edge technologies (such as AI and IoT) into its development process.
. This mission underlines the company’s commitment to creativity and forward-thinking, ensuring each project is built to enduring standards of quality and innovation.
Vision: The company’s vision is to “deliver unique, high-quality luxury products and continually disrupt markets with tech-driven innovation, keeping us ahead of the curve.” DAMAC measures its success by the impact of its developments and the loyalty of its customers.
. In practice, this vision translates to continually seeking the “next big opportunity” and leveraging technology and design excellence to redefine luxury living. DAMAC aims to stay ahead of industry trends, maintaining a reputation for excellence and a loyal customer base that trusts the brand’s distinctive offerings.
Pioneering Developments
DAMAC Properties has transformed city skylines with its pioneering developments in key locations. In Dubai, the company introduced new levels of luxury with soaring high-rises and master-planned communities. For example, the 84-storey DAMAC Heights tower in Dubai Marina stands as one of the tallest residential buildings in the area, offering panoramic waterfront views and ultra-premium apartments. Likewise, DAMAC’s first master-planned community – the 42 million sq.ft. DAMAC Hills – was built around the Trump International Golf Club Dubai, bringing a world-class golf course and green open spaces into a residential enclave.
. Launched in 2013, this flagship community set a benchmark for integrated luxury living, complete with villas, apartments, and leisure amenities.
In addition to reshaping Dubai’s landscape, DAMAC has expanded regionally and internationally with groundbreaking projects. It was among the first UAE developers to enter Saudi Arabia, with the Al Jawharah Tower in Jeddah (launched 2007) marking its debut as a high-end residential skyscraper on the Jeddah Corniche.
. In 2010, DAMAC pioneered the region’s first fashion-branded residence by partnering with Versace for a luxury tower in Beirut, Lebanon.
– an early example of blending haute couture design with real estate. The firm has also made its mark in Europe; notably, DAMAC Tower Nine Elms in London introduced Versace-branded interiors to the UK market, bringing the company’s signature luxury style to a 50-storey development in the British capital.
. Through such milestone projects in Dubai, Jeddah, Beirut, London and beyond, DAMAC has consistently introduced innovative concepts (from branded living spaces to golf communities), positioning itself as a trailblazer in luxury real estate development.
Notable Projects
DAMAC’s portfolio features numerous landmark projects that epitomize its luxury ethos, each offering distinctive features and amenities:
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DAMAC Hills (Dubai): A prestigious master development in Dubailand, spanning 42 million square feet, centered around the Trump International Golf Club Dubai
. This community boasts luxurious villas, townhouses, and apartments set amid parklands and fairways. Key amenities include multiple clubhouses, retail and dining promenades, sports facilities, and even themed attractions. Opened in 2017, DAMAC Hills brought the concept of a golf-course lifestyle community to Dubai, complete with high-end conveniences and green open spaces. -
DAMAC Hills 2 (Akoya Oxygen – Dubai): A 55 million sq.ft. eco-friendly master community launched in 2014 as “Akoya Oxygen,” now known as DAMAC Hills 2
. Emphasizing sustainability, it features energy-efficient homes, abundant greenery, and environmentally conscious infrastructure (such as solar power utilization and water-saving technologies)
. The development includes the Trump World Golf Club (Dubai’s second Trump-branded course, designed by Tiger Woods) as a centrepiece, along with nature-inspired amenities like botanical gardens, outdoor recreation areas, and wellness facilities. -
DAMAC Lagoons (Dubai): A Mediterranean-inspired residential community announced in 2021 as DAMAC’s third master development
. It is designed around a series of man-made turquoise lagoons and white-sand beaches, offering villa clusters themed after coastal European destinations (e.g. Santorini, Venice, Malta).
. Residents enjoy a water-centric lifestyle with each cluster featuring its own lagoon for swimming and water sports, plus waterfront cafés, beach clubs, and interactive water attractions. DAMAC Lagoons is also noteworthy for its sustainable design – it was recognized as the UAE’s first pre-certified LEED Platinum community, reflecting high environmental standards.
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DAMAC Tower Nine Elms (London): A 50-storey luxury tower in London completed in 2022, notable as London’s first fashion-branded high-rise residences. The 170-meter skyscraper contains 360 apartments with lavish interiors exclusively designed by Versace Home
. Residents have access to amenities such as an Italian-designed swimming pool and spa, a state-of-the-art gym, and a roof garden with stunning views of the River Thames. As a joint venture with a global design brand, this project exemplifies DAMAC’s ability to deliver ultra-premium living experiences abroad, blending Middle Eastern real estate flair with European elegance. -
DAMAC Towers by Paramount Hotels & Resorts (Dubai): A $1 billion mixed-use development in Business Bay, Dubai, consisting of four interconnected skyscrapers (each 270 meters tall, 68 floors) completed in 2019
. Three towers house the DAMAC Maison–Paramount co-branded furnished residences, while the fourth tower contains the Paramount Hotel Dubai. The complex features a multi-level plaza with Hollywood-themed amenities – including themed bars and restaurants, event spaces and a private screening room, multiple fitness centers and swimming pools, kids’ clubs, and a retail area for Paramount-branded merchandise
. Designed in partnership with Paramount Pictures’ hospitality arm, this development offers a cinematic lifestyle, with residents and guests enjoying movie-inspired decor, a rooftop infinity pool, and even an immersive Paramount multiplex experience.
Core Values
DAMAC Properties upholds a set of core values that guide its corporate culture and project development approach:
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Innovation: Innovation is at the heart of DAMAC’s philosophy. The company continually pushes boundaries in design and technology, striving to introduce “firsts” in its projects. DAMAC’s mission explicitly highlights embracing revolutionary tech – from smart home automation to AI and IoT – to create cutting-edge properties
. By fostering a culture of inventive thinking, the firm stays ahead of market trends and delivers novel features (such as unique architectural designs and branded living concepts) that distinguish its developments in a competitive industry. -
Sustainability: DAMAC is committed to sustainable development and corporate responsibility. This value is evident in initiatives like building eco-friendly communities and ensuring green standards in construction. For instance, DAMAC has joined the United Nations Global Compact to align with global sustainability and ESG principles
. Projects such as DAMAC Hills 2 and DAMAC Lagoons incorporate green spaces, energy-efficient systems, and environmentally conscious design – with the latter being the UAE’s first pre-certified LEED Platinum community. Through such efforts, DAMAC aims to minimize its environmental footprint while enhancing the quality of life for residents, ensuring long-term viability and stewardship of resources. -
Customer-Centricity: A customer-centric approach is a cornerstone of DAMAC’s operations. The company focuses on delivering exceptional quality and service to its clients, from the initial sales experience to post-handover support. Leadership at DAMAC emphasizes integrity, trust, and customer satisfaction as key values, recognizing that the company’s success is built “at the heart of…a focus on customer satisfaction”
. This translates into prioritizing customer needs and feedback, offering bespoke services (such as personalized property management through DAMAC Living), and maintaining transparency in all dealings. By cultivating loyalty and ensuring that buyers and residents have a rewarding experience, DAMAC has built a strong reputation and a large base of repeat customers who attest to its reliability and premium service ethos.
Each of these core values – innovation, sustainability, and customer-centricity – underpins DAMAC’s strategy and day-to-day practices. They drive the company to not only create luxurious properties, but also to do so in a forward-thinking, responsible, and client-focused manner, thereby reinforcing DAMAC Properties’ standing as a visionary leader in the real estate industry.
