Select

From a Single Project to a Recognized Name: How Select Group Entered the Market

Select Group was established in 2002, entering Dubai's property sector at a time of rapid market expansion. The company initially focused on residential and mixed-use developments in areas with steady demand for urban living. Select Group initiated its development activity in Dubai Marina, an area that remains a key part of its portfolio. From the outset, the company focused on developing within the central parts of the city, opting for high-rise projects over large master-planned communities located outside the urban core.

Over the years, Select Group has added projects in Business Bay and Jumeirah Lake Towers, following the same approach. The company has stayed focused on locations with established infrastructure and steady demand from both residents and investors. This has shaped its position as a mid-sized developer working mainly in high-density, urban areas of Dubai. While Select Group does not compete at the same scale as Dubai's most prominent developers, it has established itself as a consistent contributor to the city's residential supply, particularly within key waterfront and business districts. The company continues to operate primarily within Dubai's urban core, focusing on targeted growth rather than broad market coverage.

Two Decades of Growth: Select Group's Development Figures at a Glance

Over the past 20 years, Select Group has expanded its project portfolio within Dubai's property market. The company's development activity has remained focused on high-density, urban locations rather than large suburban master communities.

As of 2024, Select Group reports the following:

• Over 7,000 units completed and delivered

• Approximately 3,500 units are currently under construction

• Around 900 units were handed over in 2023

• Active construction progress across projects ranges from 70% to 85%, depending on the site and development phase

These figures position Select Group as a mid-sized developer within the Dubai market. The company's output remains concentrated within specific growth areas of the city, rather than across large-scale, master-planned developments. Compared to major developers operating across multiple emirates or delivering tens of thousands of units annually, Select Group operates with a more focused and measured approach.

What Sets Their Buildings Apart: Materials, Finishes, and Design Focus

Across its projects, Select Group adheres to construction standards consistent with mid-to-upper-tier developments in Dubai. The company utilizes a range of materials and finishes that align with market expectations for centrally located residential properties.

Typical features in Select Group buildings include:

• Imported marble tiles in common areas and select unit interiors

• European-branded kitchen appliances, depending on project specifications

• Smart home systems are offered in certain developments

• Floor-to-ceiling glazing, designed to maximize natural light and views

The overall design approach emphasizes contemporary high-rise architecture, characterized by clean building lines and shared amenity spaces. Select Group's projects are primarily designed for professionals and investors seeking modern residential units in established urban areas. The specifications vary by project but remain within the typical range for developers operating in Dubai's mid-range to premium urban market.

Where Select Group Builds: Concentration in Dubai's Urban Core

Among developers in Dubai, Select Group has maintained a consistent approach by concentrating its projects in established, high-demand areas. The company's development activity is primarily centered around Dubai's key urban districts, with limited expansion into suburban or large master-planned communities.

Current areas of focus include:

• Dubai Marina – Home to several of Select Group's waterfront high-rise residential projects

• Business Bay – Location of the ongoing Peninsula master community, delivered in multiple phases

• Jumeirah Lake Towers (JLT) – Select Group has delivered both residential and commercial buildings in this district

Unlike some luxury real estate developers Dubai is known for, Select Group has kept its operations concentrated within these central zones, following a measured approach rather than broad market expansion. This reflects the company's stated strategy, as outlined by Select FOCUS Limited, which emphasizes targeted urban development over large-scale suburban projects.

According to public statements from Harris Ajmal, Select Group's Group Chief Commercial Officer, the company intends to continue prioritizing projects in locations where infrastructure and market demand are already established.

Market Performance: Sales, Rentals, and Investor Demand

In terms of market activity, Select Group operates in the mid-to-upper segment of Dubai's residential market. Available data shows that property prices and rental yields across the company's projects remain within expected ranges for centrally located developments.

For example:

These figures are consistent with similar properties offered by other mid-sized developers in these locations.

While Select Group owner information is publicly available through corporate records, property investors typically engage with the company through formal sales channels or brokers. The company operates across both residential and hospitality segments, with several Select Group Hotels delivered as part of its mixed-use developments.

For direct inquiries, potential buyers or investors can reach the developer through official sources. The Select Group contact number, along with project details, can be found on the company's official platforms, where the Select Group logo is used to identify all verified communications.

In Their Own Words: How Select Group Defines Its Role

Select Group describes its approach to development as focused on building residential and mixed-use projects in established urban locations. In public statements, the company emphasizes its focus on location, construction quality, and long-term value for residents and investors.

Regarding sustainable buildings, Select Group has emphasized compliance with Dubai's building regulations. Still, it has not positioned itself as a leading developer of green buildings in the market. The company incorporates standard energy-efficient features where required, but does not consistently pursue independent sustainability ratings beyond regulatory guidelines.

There is currently no reference to the greenness index or similar external environmental benchmarks in Select Group's publicly available materials. Based on available information, the company's role remains centered on mid-to-upper tier urban development, with sustainability measures aligned with local building codes rather than voluntary green certifications.

How Select Group Compares to Other Mid-Tier Developers

In Dubai's property market, Select Group operates alongside other mid-tier developers, focusing on urban residential projects. Its scale and approach differ from both large master developers and smaller boutique firms.

Compared to companies like Sobha Realty and Prescott, Select Group delivers projects within similar price ranges, primarily in established areas such as Dubai Marina, Business Bay, and JLT. Unlike some competitors, Select Group has not expanded significantly into large off-plan suburban communities.

In terms of ROI (return on investment), Select Group's completed projects in Dubai Marina and Business Bay have shown rental yields typically ranging from 5.8% to 7.2%, depending on the location and unit type. These figures align with the average range for centrally located developments from other mid-sized firms.

Regarding environmental standards, Select Group complies with local regulations but does not actively promote third-party certifications or participation in external sustainability frameworks, such as the Greenness Index. Some competitors in the same segment, including Sobha, have introduced more visible sustainability initiatives, particularly in master-planned communities. Overall, Select Group remains focused on mid-sized urban developments with a measured project pipeline, placing it within Dubai's mid-tier developer group.

Industry Recognition: Awards and Certifications

Select Group has received some project-specific recognition within the real estate sector. The company's awards and certifications reflect compliance with quality standards and participation in regional industry programs. Below is a summary of available information:

• Holds an ISO 9001:2015 certification for quality management systems.

• Received recognition at the International Property Awards (Middle East) in 2020 for select residential developments.

• Specific projects comply with Dubai Municipality's Green Building Regulations, as required for developments within the emirate.

There is no indication of broader international sustainability awards or independent environmental certifications beyond standard regulatory requirements. Select Group's industry recognition remains project-specific, focusing on construction quality and design compliance.

Revenue Snapshot: Financial Scale Within the UAE Market

Based on available data:

These figures place Select Group within the UAE’s mid-tier developer category, with a business scale comparable to Sobha but significantly below market-leading entities like Emaar.

Why Select Group Stays Focused on Prime Urban Areas

Select Group has focused most of its development within well-known parts of Dubai, choosing not to expand into areas on the city’s outskirts. The company’s projects are mainly located in places that already have roads, transport, and steady demand from residents and investors.

At the moment, their work is concentrated in Dubai Marina, Business Bay, and Jumeirah Lake Towers. These areas are close to offices, shops, and public transport, which makes them popular with both buyers and tenants.

Market figures show that property prices and rental income in these locations have remained stable. This likely explains why Select Group continues to focus on these areas rather than taking on large suburban or master-planned developments further from the city.

This approach means Select Group operates as a mid-sized developer in Dubai. Their focus remains on building a limited number of high-rise, city-based projects, rather than spreading across wider areas of the market. 

Select Group’s Position in Dubai’s Real Estate Landscape

The company's scale, project type, and market approach place it within a specific segment of the real estate sector. Key points outlining its position include:

• Concentrates on residential and mixed-use developments in Dubai Marina, Business Bay, and Jumeirah Lake Towers.

• Delivered over 7,000 units to date, with approximately 3,500 units currently under construction.

• Maintains a focus on mid-to-upper tier urban developments, rather than large-scale suburban or luxury-only projects.

• Rental yields for completed projects typically range from 5.8% to 7.2%, aligning with mid-range developments in central locations.

• Recognized with project-level awards such as the International Property Awards (Middle East) in 2020, with quality certifications including ISO 9001:2015.

• Follows Dubai's building regulations for environmental standards but does not consistently promote third-party green building certifications.

• Revenue remains in the mid-tier range, with available data indicating an annual figure of approximately USD 1.2 billion.

Overall, Select Group holds a stable position among Dubai's mid-sized developers, with a clear focus on targeted, urban projects rather than broad market coverage.