Company Background and History
Object 1 Real Estate Development started its work in Dubai in 2010, operating under the TSZ Group. From the beginning, the company has concentrated on building residential properties. Instead of targeting the luxury market, Object 1 focused on the mid-range housing segment, slowly increasing its presence in that space as new projects were introduced across the city. According to public records, the developer had delivered construction on more than 89,000 square meters, spanning 190 floors, by 2021. Atthat time, the company reported a workforce of approximately 230 employees.
In 2024, Object 1 recorded significant year-on-year increases in both sales value and volume. Company reports indicate the launch of nine new residential projects and the sale of over 860 units within that year alone. These figures positioned Object 1 among mid-tier developers that gained traction during Dubai’s post-2020 real estate recovery. While Object 1 does not operate as a master developer, its activity focuses strategically on emerging residential neighborhoods rather than large-scale community planning.
Architectural Style and Construction Quality
Design Philosophy
Object 1 designs its buildings with a focus on practicality. The layouts are meant to be functional for everyday living, while the exterior designs follow a clean, modern look. Most of their projects rely on simple shapes and neutral tones, which are commonly seen in Dubai’s mid-market housing developments. The company designs its spaces with a focus on usability rather than ornate details, which aligns with the expectations of cost-conscious end-users and small-scale investors.
Quality of Construction
Object 1 has used materials such as imported tiles and fitted units sourced from European suppliers in several of its projects. Units are typically delivered with pre-installed kitchens, wardrobes, and bathrooms. While finish levels vary between buildings, the developer adheres to industry norms for mid-range developments. There are also cases where decorative elements like handmade chandeliers or upgraded interiors have been added, depending on the project’s location and pricing tier.
Construction Credentials
All construction follows the Dubai Building Code and regulatory requirements set by local authorities. Object 1 does not currently advertise international certifications, but its compliance with municipal standards allows the company to deliver residential properties suitable for buyers looking for functional and accessible housing options.
Areas of Development and Master Plan Role
Primary Locations
Object 1 has focused its development efforts in residential areas such as Jumeirah Village Circle (JVC), Al Furjan, Dubai Land Residence Complex (DLRC), and parts of Jumeirah Village Triangle (JVT). These neighborhoods attract buyers and investors looking for mid-range properties in well-connected zones.
Master Developer Status
Object 1 does not operate as a master developer. Its role is limited to individual buildings within existing communities rather than large-scale community planning or infrastructure development.
Geographic Focus
The company’s projects are concentrated in parts of Dubai where residential demand has been growing steadily—particularly in areas that offer relative affordability and access to main roads. This positioning reflects Object 1’s alignment with the mid-market housing segment rather than luxury or commercial real estate.
Delivered Units
Based on available figures, Object 1 has delivered or sold over 860 residential units. These have primarily been in low—to mid-rise buildings aimed at both end-users and rental-focused buyers.
Pipeline and Expansion
In 2024 alone, the developer announced nine new projects. This indicates an expanding pipeline, although concentrated within a specific segment of Dubai’s real estate market. Growth appears to be volume-driven rather than scale-based.
Master-Developer Role
Object 1’s involvement remains project-specific. It does not oversee community-wide infrastructure or master-planned environments, placing it among smaller, mid-tier developers that operate within existing zones rather than shaping new ones.
Market Performance and Trends for Object 1 Properties
Pricing
Object 1’s projects are generally priced within the mid-market real estate range. For example, units in the Verdan1a project at Dubai Land Residence Complex have been listed starting around AED 667,000. This pricing strategy targets end-users and first-time investors looking for relatively accessible entry points into the Dubai property market.
Rental Performance
Rental performance data specific to Object 1 units is not widely published. However, given the locations of its buildings—such as JVC and DLRC—rental demand is expected to follow neighborhood averages, where mid-size apartments typically attract steady interest from tenants seeking affordability and access to daily amenities.
Sales Uptake and Growth
In 2024, Object 1 reported a sharp rise in the number and value of units sold. Company figures show a 1,059% increase in sales volume and a 913% increase in transaction value compared to the previous year. Much of this growth came from newly launched developments, which appealed to buyers interested in off-plan properties within budget-friendly zones.
Buyer Demographics
Most of Object 1’s customers fall into two categories: residents purchasing homes for personal use and small-scale property investors aiming for rental income. The relatively lower price points and flexible payment plans have also attracted overseas buyers, particularly from emerging markets.
Rental Yields and Trends
Although Object 1 does not publish its yield data, estimates based on similar properties in its active locations suggest that net rental yields typically fall in the 6–7% range. This aligns with broader trends in Dubai’s mid-income housing sector, where returns tend to be more stable than high-end developments but less speculative.
Resale Market and Value Retention
Data on resale activity for Object 1 units is limited, as many of the projects are still under construction or newly completed. However, value retention has been moderate in areas like JVC and Al Furjan, driven more by neighborhood infrastructure than by developer branding. For Object 1, future resale trends will likely depend on timely handovers and how the market responds to their growing project portfolio.
Awards and Recognitions
In 2025, Object 1 received an “Emerging Urban Developer of the Year” award during the UAE Realty Awards, which Finance World Magazine organized. According to the event organizers, the recognition was tied to the company’s rise in sales numbers and the rollout of several new residential projects in the past year.
At this stage, Object 1 is still building its track record. It has not yet received broader industry certifications or long-term recognition, which is typical for mid-tier developers who are still expanding their presence in Dubai’s residential property market.
Investor and End-User Sentiment
Market Reputation
Object 1 is still relatively new compared to many established developers in Dubai. Following a recent spike in off-plan sales and project announcements, its name has become more visible in the mid-market property segment. However, it remains in the early stages of building a long-term reputation among investors and end-users.
Positive Feedback
Buyers have pointed to practical layouts, competitive pricing, and project locations—such as JVC and DLRC—as key reasons for their interest. Some also noted that the availability of smaller units with private balconies and shared amenities fits the needs of short-term rental strategies. Flexible payment plans have been a draw for first-time property buyers.
Challenges and Criticisms
Some buyers have noted delays in receiving their units, particularly in off-plan projects. A few have also mentioned that the interior details didn't fully match what was initially presented during the sales process. These experiences aren't rare in Dubai's real estate market, but they matter to buyers, paying close attention to deadlines and the final build quality of their homes.
Overall Sentiment
Overall, people have a cautious but practical view of Object 1. Many buyers have shown interest in the company's more affordable projects, and some smaller-scale investors see potential in their chosen locations. At the same time, there's still a wait-and-see attitude among others—especially regarding how the developer handles project handovers and what the experience looks like after completion. Most of the interest comes from its pricing and project locations rather than its name recognition or past track record.
