Alef Group Overview
Alef Group was founded in 2013 on the legacy of the late Sheikh Khalid Bin Sultan Al Qasimi, and it manages an asset base valued at roughly AED 12 billion.
That figure alone signals something important. This is not a boutique player testing the waters. It is one of Sharjah’s most established lifestyle developers, with delivered communities, active retail destinations, and a pipeline that stretches into 2030.
What separates Alef from a typical builder is intent. The company does not simply sell apartments in Sharjah. It builds walkable neighborhoods where retail, leisure, and homes share the same street.

Alef Group History
Alef Group operates under Group CEO Raed Kajoor Al Nuaimi, an Emirati executive with more than two decades in large-scale development. His track record reads like a map of the region’s landmark projects.
He held senior roles at Tatweer, Dubailand, and Dubai Properties Group, then served as CEO of Dubai Parks and Resorts, delivering one of the Middle East’s largest entertainment destinations. He later led North 25, the Meraas and Dubai Holding joint venture created to consolidate multi-billion dirham portfolios.
That background explains the Alef Group CEO’s fingerprint on the company today; an operator who thinks in destinations, not buildings. The architecture philosophy follows the same logic. Design is guided by purpose and shaped around community, blending Sharjah’s heritage with contemporary living.
Alef works with international architects and specialist consultants rather than keeping everything in-house. Hayyan’s design carries the name of celebrated architect Maryam Kamara, while Al Mamsha phases have engaged firms including Laceco and Kling Consult. That willingness to bring in the right talent per project shows in the finished product.

Alef Group Projects
Alef has delivered more than 2,000 units to date, largely through Al Mamsha and its retail assets, including the Zero 6 destination completed in 2018. A pipeline of over 10,000 additional units sits under construction or in pre-launch.
In practical terms, this is a developer with a proven handover history, which is exactly the reassurance an off-plan buyer should demand before committing.
The two lines below explain what makes each project worth your attention. These are the Alef Group off-plan projects drawing the most investor interest right now, and each one answers a different buyer profile, from first entry to villa-scale living.
Al Mamsha by Alef Group
The flagship. Al Mamsha in Muwaileh is Sharjah’s first fully pedestrian community, mixing lifestyle retail with apartments. Third-party estimates place gross rental yields in the 6 to 8 percent range, driven by its walkability and tenant appeal.
Launch prices for connected phases such as Souq Al Mamsha start near AED 629,000, making it one of the strongest entry points to buy an apartment in Dubai’s wider commuter belt.
Hayyan by Alef Group
If your goal is to buy a villa in Dubai’s price tier without Dubai’s price tag, Hayyan answers it. This green villa community near Emirates Road is built around Sharjah’s largest swimmable lagoon, with 80,000 square feet set aside for organic farming.
Townhouses and villas start around AED 1,690,000, and the land-led product tends to appreciate more sharply than apartments over a hold period.
Olfah by Alef Group
A forest-inspired, fully walkable community of 12 buildings across roughly 912,779 square feet, with 26,000 square meters of green space, five pools, and trails. One-to-three bedroom apartments launched from about AED 689,000.
Positioned beside an Etihad Rail station, Olfah is built for long-term connectivity, which supports both resale and rental demand.
|
Project |
Entry Price |
Rental Yield |
|
Al Mamsha Sharjah |
From 629,000 |
Six to eight |
|
Hayyan villa community |
From 1,690,000 |
Strong capital growth |
|
Olfah walkable community |
From 689,000 |
Rail-linked demand |

The Future of Alef Group
Alef’s newest signal is Linar, a AED 4 billion waterfront development in Al Mamzar launched in 2026, with a first phase that booked out fast. The direction is clear; bigger, waterfront, and increasingly sustainable.
The company continues to act as master developer across Al Mamsha, Hayyan, and Olfah, meaning it controls the master plan, the retail, and the community experience rather than handing pieces off. For an investor, that control is what protects the value you buy into.

Sustainability as Alef Group’s Priority
Being green is not a marketing footnote here, it is a build standard. Alef partnered with BEEAH Group to advance climate-positive urban development, and its Linar project uses low-carbon concrete made from recycled materials and rubberized asphalt roads.
Solar-powered infrastructure and high-efficiency building envelopes feature across new communities, with designs aimed at environmental certification in line with the UAE’s Net Zero 2050 goal.
Hayyan pushes the idea furthest, folding organic gardens and dense landscaping into the living experience itself. When you buy into a genuine green building and green ecosystem, you are buying lower running costs and a home that ages well against tightening regulation.

Conclusion
The case is straightforward. You have a developer with a real delivery record, freehold access for all nationalities, launch prices well under Dubai equivalents, and yield potential that competes with the best property to buy in Dubai.
Add a serious sustainability program and a CEO who builds destinations, and Alef Group off-plan projects start to look less like a gamble and more like a timed entry into a market still early in its cycle. The window on today’s launch pricing will not stay open forever.
Talk to Kotook today for a free consultation on your Alef Group investment. Message us on WhatsApp now.


