Green Group

The Human Blueprint of Sustainable Cities in the UAE

Ever wondered what real sustainability looks like beyond the buzzwords? Meet Maitha Alblooshi, an Emirati woman who’s not just talking green, she’s building it. From developing software that tracks your carbon footprint at Emirates NBD to planting 11 million bamboo trees shaped like a falcon, she’s proving sustainability isn’t a trend; it’s a business strategy. In this raw, energetic conversation, Maitha reveals how the UAE's 2030 net-zero vision is becoming reality through green bonds, sponge city technology, and a generation of young Emiratis painting with coffee and coding for climate.

How Real estate Developers Are Redefining Green Buildings

Most Dubai residents spend 95% of their time indoors, but indoor air can be three to five times more polluted than outside. Fakhruddin Properties is changing that with SAHU (Smart Air Handling Unit), combining NASA technology with local innovation to eliminate sick building syndrome while slashing electricity costs by 30-40%. Beyond air quality, the developer integrates thermal storage inspired by ancient cooling methods, vertical wind turbines, and partnerships with Holcim for low-carbon cement. The result? Buildings that improve cognitive performance, reduce plastic waste through hydrogenated water systems, and pay back green investments in 2-3 years through energy savings alone.

How Green Buildings Are Reshaping Dubai

The UAE has set an ambitious target: net zero emissions by 2050. Buildings contribute 40% of global emissions, making sustainable construction critical to this goal. The country’s National Determined Contribution requires the building sector to reduce emissions by 79% from 2019 levels by 2035, the largest reduction target across all sectors. Green building certifications like LEED, BREEAM, and local systems such as Estidama and Al Sa’fat are becoming standard. However, certification alone isn’t the goal; it’s the sustainable practices behind them that matter. From energy-efficient design to material selection and water management, every phase counts. The shift is happening; developers are moving beyond location and price, recognizing that tomorrow’s buyers will demand data on energy performance, indoor air quality, and environmental impact.

The Best Indoor Air Quality for residential buildings in Dubai

Inside the World’s Largest Solar Park

Sharjah’s Greenest Community, A Forest in the Desert