HQ by Rove

HQ by Rove Overview

HQ by Rove represents a transformative shift in Dubai’s commercial real estate landscape, introducing the region’s first hospitality-branded office tower. Developed by IRTH Group in collaboration with Rove Hotels—Dubai’s homegrown lifestyle hospitality brand—the project reimagines the modern workplace by integrating world-class hotel conveniences into fully serviced office environments.

Set in the heart of Business Bay, directly connected to Marasi Bay Marina and the Dubai Canal Walk, HQ by Rove spans 23 floors of Grade-A office space designed for the next generation of businesses. Its concept addresses a clear market demand: Dubai’s shortage of modern, lifestyle-oriented office stock. Inspired by global corporate campuses such as Google, Tesla, and Meta, HQ by Rove merges productivity, wellness, hospitality, and recreation into one ecosystem.

The project offers modular furnished offices, premium loft units with double-height ceilings, and panoramic views of Burj Khalifa, Creek Harbour, and Marasi Bay. With delivery scheduled for Q1 2029, HQ by Rove is positioned as a flagship commercial destination for companies seeking a future-ready corporate environment.

HQ by Rove Amenities & Design

HQ by Rove dedicates 28% of its total built area—over 120,000 sq ft—to lifestyle, wellness, and hospitality-driven amenities, creating an environment where businesses thrive within a holistic ecosystem.

Architecture & Workspace Design

The building offers a versatile collection of modular and loft office configurations ranging from 678 sq ft to expansive 17,000 sq ft full floors. Units come fully furnished and ready for plug-and-play operations. Premium categories such as Penthouse Lofts and the Presidential Loft feature double-height glass façades, private meeting suites, and high-end executive lounges.

A total of 21 elevators—14 of them high-speed destination-controlled—reduce waiting times to under 30 seconds, ensuring exceptional vertical circulation even during peak hours. The tower also features a private access road that alleviates congestion, facilitating smooth tenant mobility.

Wellness, Fitness & Lifestyle

The podium and Reset 16 levels incorporate an extensive suite of wellness amenities, including:

• Indoor semi-Olympic swimming pool
• Paddle court
• Fully equipped gym, Crank studio, yoga room
• Massage rooms, beauty salon, nail bar
• Sauna, jacuzzi, and nap pods

Work Culture & Creative Facilities

HQ by Rove enhances productivity through collaborative zones and content-creation infrastructure, including:

• Co-working areas and floating treehouse meeting pods
• Podcast booths
• Event spaces
• Content production studios

Food & Beverage Experiences

Dining options reinforce the hospitality-centric environment. The curated selection includes:

• The Block Food Hall
• UPressO—an innovative vertical barista delivering coffee via elevator
• A dedicated Vitamin Bar

Mobility & Parking

The tower offers 988 parking spaces—35% above regulatory requirements—with dedicated bicycle parking and EV charging stations across eight parking levels.

HQ by Rove Sustainability & Efficiency

Sustainability is a core design principle of HQ by Rove, with IRTH Group’s development strategy centered on long-term value creation and next-generation urban efficiency. Key sustainability and operational performance elements include:

• Energy-efficient building systems designed to reduce overall consumption and optimize operating expenses.
• Smart destination-controlled elevators that reduce energy waste and improve traffic flow.
• Advanced HVAC systems supporting indoor air quality essential for a healthy workplace.
• EV charging infrastructure encouraging green mobility.
• Modular office design, which minimizes material waste and facilitates adaptive reuse across business lifecycles.

The tower’s hospitality-first service model also supports operational efficiency by eliminating the need for tenants to separately manage fit-outs, maintenance, and facility operations. This reduces overhead and enhances long-term asset sustainability.

HQ by Rove Investment & ROI

HQ by Rove stands out as one of Dubai’s most strategically positioned commercial investments, aligning perfectly with the city’s evolution into a global business hub amid a clear shortage of Grade-A and lifestyle-focused offices and accelerating demand driven by multinational and regional corporate expansion. With hospitality-integrated, fully serviced, modular, and loft-style workspaces enhanced by hotel-level amenities, the project delivers a rare branded-office concept that provides a long-term competitive edge in both leasing performance and asset value.

Its prime Business Bay address, direct connection to Marasi Bay Marina, curated amenities, and premium-grade infrastructure reinforce its status as a future-ready commercial asset. Supported by limited premium supply and strong structural demand, HQ by Rove is projected to deliver a conservative net ROI of 12.5% to 13%, alongside significant capital appreciation potential. This combination of strategic location, innovative design, operational efficiency, and lifestyle-driven positioning firmly establishes HQ by Rove as one of the most compelling commercial investment opportunities in Dubai’s current market cycle.