Prescott Real Estate Development

Prescott Real Estate Development is a privately owned property developer operating within Dubai's residential market. The company focuses on delivering mid-size apartment buildings and affordable housing projects, primarily targeting areas outside the city's established luxury zones. Publicly available information about the Prescott Real Estate owner remains limited, as the company operates as a private entity with no formal disclosure of shareholder details. Over the past few years, Prescott has launched several residential projects aimed at middle-income buyers and investors. One of the current developments, Verano by Prescott, is located in Dubai's emerging growth areas, reflecting the company's strategy of focusing on affordable housing within new residential corridors. Compared to larger UAE developers, Prescott's overall project scale remains modest, with a concentration on specific mid-market communities rather than large-scale master developments. This report provides an overview of Prescott's market activity, project focus, construction standards, and current performance.

Construction Approach

Prescott Real Estate Development focuses on delivering mid-market residential buildings using standard construction methods employed in similar projects in Dubai. The company typically employs reinforced concrete structures and blockwork for most of its developments, in line with standard engineering practices for low- to mid-rise buildings.

Materials and Finishing

Internal finishes typically include ceramic tiles, laminate wood flooring, and standard sanitary fixtures. Kitchens and bathrooms are delivered with pre-installed cabinets and fittings that meet functional requirements for residential use. Decorative features such as marble floors or custom design elements are generally not included in the company's standard units.

Design and Style

The architectural style across Prescott's projects follows contemporary designs characterized by simple facades and minimal external detailing. Interiors focus on space efficiency rather than luxury features. Independent Prescott real estate development reviews frequently highlight this practical approach.

Construction Workforce

Job opportunities related to project delivery can be found through Prescott careers and Prescott Development careers, mainly covering roles in construction management, engineering, and site operations.

Focus Areas & Growth Corridors

Prescott Real Estate Development concentrates its activities in specific residential districts of Dubai that are considered affordable or emerging. These locations generally offer mid-income housing options rather than luxury developments. Current focus areas include:

• Jumeirah Village Circle (JVC)

• The company is developing Elevate by Prescott in this area. JVC is known for its mix of apartments and townhouses and continues to attract mid-market residential projects.

• Arjan

• Another location where Prescott has active projects. Arjan is part of Dubai's growth corridor, located near major transport routes, with an increasing focus on residential construction targeting affordable housing.

• Dubai Sports City

• Some of Prescott's earlier developments are located in this area. The area offers a range of apartment buildings catering to residents looking for competitively priced properties.

• Al Furjan

• The company has identified this location as a potential site for future projects. Al Furjan is situated as a thriving community near Dubai's primary transportation hubs.

• Legado by Prescott Dubai

• This project is located within one of these emerging residential zones, reflecting the company's focus on affordable apartment buildings.

Performance Metrics

The available data on Prescott Real Estate Development reflects the company's positioning within Dubai's mid-market residential sector. The following points provide a summary of their current performance:

• Average Sales Prices

• Units in Prescott's projects, particularly in areas like JVC, have reported average sale prices between AED 950 to AED 1,100 per sq.ft, depending on location and unit type.

• Rental Yields

• Properties developed by Prescott typically generate rental yields ranging from 6% to 7.5%, which aligns with broader market trends in Dubai's affordable housing segment.

• Market Position

• In terms of delivery volumes and project size, Prescott operates on a smaller scale compared to major UAE developers. The company's activity focuses on targeted residential buildings rather than large master-planned communities.

• Consumer Feedback

• Independent market sources and project-specific reviews indicate that buyers and tenants generally associate Prescott projects with affordability and practical design. At the same time, some reports note moderate concerns regarding the quality of interior finishing.

Synopsis & Market Position

The following points provide a factual overview of Prescott Real Estate Development's market standing within Dubai's residential sector:

• Development Scale

• The company focuses on mid-size residential projects, primarily apartment buildings, with a total portfolio of approximately 1,850 units, including both completed and under-construction properties.

• Market Segment

• Prescott operates within the affordable and mid-income housing segment, targeting buyers seeking practical residential units rather than luxury or large-scale master communities.

• Investment Considerations

• Reported ROI on Prescott's completed projects generally falls between 6% and 7.5%, based on average rental returns in areas like JVC and Arjan. These figures are consistent with similar developments within the same market segment.

• Construction Focus

• No formal statements or certifications indicate a focus on green construction or sustainability initiatives within Prescott's current projects.

• Project Type

• The company's pipeline primarily consists of off-plan apartment buildings, with construction timelines and delivery schedules that are broadly aligned with those of mid-market developers operating in Dubai's growth corridors.

Summary

The following points provide a concise, factual overview of Prescott Real Estate Development and its current market position:

• Ownership and Structure

• The company operates as a private entity. Public information about the Prescott Real Estate owner remains limited, with no formal shareholder disclosures available.

• Project Portfolio

• The developer has completed approximately 1,200 residential units in Dubai. Active projects include Verano by Prescott, Legado by Prescott Dubai, and Elevate by Prescott, all located in mid-income residential areas.

• Market Segment

• Prescott focuses on affordable apartment buildings rather than luxury developments or large master-planned communities.

• Employment Opportunities

• Open positions related to project development, sales, and operations are listed under Prescott careers and Prescott Development careers, reflecting typical roles for mid-size developers.

• Customer Feedback

• Independent Prescott real estate development reviews highlight affordability and location convenience as key factors, with some feedback noting varying levels of interior finish quality across projects.