The Luxe

How The Luxe’s Founders Shaped Its Direction

The identity of The Luxe Developers is closely tied to the personal journeys of its two co-founders, who each brought distinct experiences into the world of real estate. Company records and public interviews consistently mention Shubam Aggarwal and Siddharta Banerji as the guiding figures, both contributing different professional perspectives to the firm’s growth in the UAE. Rather than starting from traditional real estate backgrounds, their stories highlight a pivot from technology and entrepreneurial ventures into a sector that demands creativity, financial foresight, and architectural vision. This unconventional entry point helps explain why the company often stresses individuality in its projects and avoids following pre-set templates.

By situating their developments on Al Marjan Island in Ras Al Khaimah, the founders show an intent to position The Luxe not just as a participant in the UAE property market, but as part of a wider narrative of regional urban transformation. Press statements and interviews underline their interest in collaborating with global architects, sourcing refined materials, and experimenting with design elements that aim to stand apart in competitive contexts.

The Luxe’s Development Footprint on Al Marjan Island

Unlike developers that spread across several emirates, The Luxe Developers has chosen to concentrate its early portfolio within Al Marjan Island in Ras Al Khaimah. This focus creates a direct association between the company and one of the UAE’s most high-profile master-planned destinations. The island itself is an artificial archipelago stretching into the Arabian Gulf, designed to attract both hospitality investors and residential buyers through a mix of hotels, branded residences, and lifestyle offerings. By anchoring its name to this location, The Luxe positions its projects within a broader wave of real estate and tourism investment that has gathered momentum in Ras Al Khaimah over the past decade.

The Luxe’s emphasis on Al Marjan Island also reflects a strategy of aligning with places undergoing visible transformation. This geography is not random: the island has become a focal point for resorts, luxury apartments, and waterfront living, with government-backed initiatives supporting tourism and leisure. In this setting, The Luxe introduces projects designed to match the island’s narrative of exclusivity and lifestyle-driven appeal.

Listed Projects

• Oceano – A twin-tower residential scheme offering direct private beach access, resort-style services, and apartments configured from one to four bedrooms, along with penthouses and sky villas (publicly documented on portals and developer pages).
  
  

• La Mazzoni – A residential development characterized by landscaped areas, furnished units, wellness-themed amenities, and architectural details designed for elevated living standards.

Oceano by The Luxe

Among the projects publicly associated with The Luxe Developers, Oceano stands out as a large-scale residential development positioned on Al Marjan Island in Ras Al Khaimah. Published materials describe it as a dual-tower scheme with a modern glass façade, wide terraces, and layouts designed to maximize sea views. The twin buildings are connected through shared podium amenities, creating a single integrated development rather than two isolated towers. Public documentation points to a combination of beachfront positioning and resort-inspired facilities that align with the island’s tourism-led master plan.

What differentiates Oceano in public reporting is the combination of residential choice and lifestyle programming. Listings cite units ranging from one- to four-bedroom apartments to expansive penthouses and “sky villas,” highlighting a scale that blends everyday residences with high-end formats. Amenities are consistently referenced across press and brokerage platforms, including private beach access, a jetty for direct water connectivity, spa and wellness areas, and an infinity pool deck.

The project has also appeared in architectural media, which connect it to regional design firms and note resource-efficiency measures in line with RAK’s regulatory requirements for new builds. While dates may shift in practice, portal summaries and agent briefs have cited Q2 2026 as an indicative target handover period.

Development Features

• Twin-tower residential project located on Al Marjan Island.
  
  

• Publicly cited unit mix includes 1–4 bedroom apartments, penthouses, and sky villas.
  
  

• Amenities reported across multiple sources: spa zones, jetty, infinity pool, landscaped podium areas, and direct access to a private beach.
  
  

• Brokerage pages reference Q2 2026 as a potential handover timeline, though contract documents remain the definitive source for delivery.
  
  

• Architectural features include glass façades and cantilevered terraces, intended to emphasize sea views.
  
  

La Mazzoni by The Luxe

La Mazzoni is publicly presented as one of The Luxe Developers’ signature projects on Al Marjan Island, carrying a strong wellness and ecological theme throughout its design. Unlike more conventional residential towers, La Mazzoni is reported to incorporate biophilic design elements—drawing inspiration from natural surroundings such as sea, desert, and mountains. These design choices aim to blend built space with landscaped areas, creating a balance between indoor living and outdoor environments.

Industry articles highlight that the project is programmed with large landscaped gardens and interconnected “water oases,” offering shaded outdoor areas where residents can engage with nature. Coverage also refers to outdoor fitness zones and jogging tracks, underlining the wellness component integrated into the development. In addition, listings and promotional materials often mention that apartments come fully furnished, positioning the project as move-in ready while also enhancing the convenience factor for international buyers and investors.

In discussions of sustainability, La Mazzoni is frequently described as being developed with energy-efficient materials and environmentally considerate construction practices. While industry media reference these features as part of the project’s identity, it is worth noting that no precise performance metrics (such as kWh/m² efficiency ratings or recognized green building certifications) are publicly available. As such, mentions of eco-friendliness remain descriptive attributes rather than independently certified standards, unless verified documentation is later provided by the developer.

Landscape and Wellness Programming 

• Extensive professionally landscaped green areas, covering large portions of the site, have been cited in construction media.
  
  

• “Water oases” and shaded outdoor lounges are highlighted as signature features that reinforce the project’s wellness concept.
  
  

• Outdoor exercise and recreation amenities are consistently listed in third-party coverage, including fitness zones and jogging trails.
  
  

• Furnished residential units are emphasized in brokerage materials, offering immediate occupancy potential for end-users or investors.
  
  

The Luxe and Sustainability Frameworks

Sustainability is a recurring theme in discussions around The Luxe Developers’ projects on Al Marjan Island, particularly as they operate within Ras Al Khaimah’s regulatory landscape. Since 2020, all new buildings in the emirate must comply with the Barjeel Green Building Regulations, a framework designed to reduce energy and water consumption while encouraging the adoption of environmentally responsible construction practices. For The Luxe, this means that developments such as Oceano and La Mazzoni are reported to incorporate design choices aligned with Barjeel’s benchmarks, covering areas from insulation and HVAC systems to water-efficient fittings and indoor comfort.

Coverage in architectural and engineering trade outlets indicates that Oceano, for example, has been designed with energy-efficient strategies in mind, reflecting both regulatory compliance and the wider market expectation for sustainable residential schemes. While these mentions point to eco-conscious intent, they do not constitute third-party performance ratings or certifications. Instead, they suggest that The Luxe’s approach is framed within the same sustainability guidelines that apply across RAK’s development sector.

At the same time, references to a broader “Greenness Index” within UAE policy discussions highlight a push toward quantifiable sustainability standards. Although The Luxe does not publicly publish its own index or independent ratings, the positioning of its projects in Ras Al Khaimah places them within this national and regional conversation about reducing consumption footprints and enhancing building performance.

Residential Options and Lifestyle Elements in The Luxe Projects

• Oceano and La Mazzoni are the two flagship developments by The Luxe Developers, each presented with distinct residential styles and lifestyle programming.
  
  

• Both projects emphasize waterfront and landscaped settings, with Oceano located directly along a private shoreline and La Mazzoni designed with extensive planted areas and water-inspired features.
  
  

• The portfolio is described as community-oriented, offering shared spaces that extend beyond individual apartments—such as wellness zones, outdoor recreation, and leisure-focused amenities.
  
  

• Unit variety is broad, ranging from 1–4 bedroom apartments to larger layouts like duplexes and penthouses. Oceano additionally includes sky villas, noted across several property portals.
  
  

• La Mazzoni is frequently associated with furnished interiors, a detail highlighted in trade coverage, while Oceano is known for floor-to-ceiling glazing and expansive terraces designed to maximize sea views.
  
  

• Reported amenities include:
  
  

• Private beach access (Oceano).
  
  

• Spa and wellness centers.
  
  

• Fitness areas and infinity pools.
  
  

• Landscaped podiums and outdoor green zones.
  
  

• Family-oriented play and leisure spaces.
  
  

• Co-working lounges, reflecting flexible living trends in modern developments.
  
  

The Luxe in Market Context

When evaluating The Luxe Developers, it is useful to consider how the company’s current activities compare with larger UAE developers and with other groups active on Al Marjan Island in Ras Al Khaimah. Unlike national players such as Emaar or Aldar, which operate across multiple emirates and international markets, The Luxe has so far concentrated its efforts on a narrow geographic focus. This creates a distinct contrast in scale, reach, and operating models, even though all developers work under the broader regulatory frameworks that shape the UAE real estate market.

Large-Scale UAE Developers

• Emaar Properties: Multi-billion dirham sales reported annually, a deep Dubai land bank, and international projects across several continents.
  
  

• Aldar Properties: Record development sales, ownership of London Square in the UK, and a wide investment portfolio across Abu Dhabi and beyond.
  
  

• DAMAC: Tens of thousands of delivered homes, plus a pipeline that spans master communities, hospitality, and branded residences.
  
  

RAK and Al Marjan Island Context

• Marjan: Master developer overseeing Al Marjan Island, coordinating projects across multiple third-party developers.
  
  

• RAK Properties: A Ras Al Khaimah-based developer with residential and mixed-use assets, separate from The Luxe.
  
  

• Other Participants: Aldar, Emaar, and smaller firms such as Arte Developments also hold active projects on the island.
  
  

Key Observations on The Luxe Developers

• Founders’ background: Shubam Aggarwal and Siddharta Banerji transitioned from technology and entrepreneurial fields into real estate development, shaping a distinctive leadership narrative.
  
  

• Geographic focus: Current activities are concentrated on Al Marjan Island in Ras Al Khaimah, aligning with the emirate’s tourism and investment strategy.
  
  

• Project portfolio: Two publicly documented projects—Oceano (twin towers with private beach access) and La Mazzoni (wellness- and landscape-oriented)—form the company’s core pipeline.
  
  

• Amenities and unit mix: Coverage highlights furnished apartments, duplexes, penthouses, sky villas, landscaped podiums, and wellness spaces, with delivery timelines reported for 2026.
  
  

• Sustainability context: Both projects are reported to incorporate Barjeel Green Building Regulations standards, reflecting energy and water efficiency targets, though independent certifications are not published.
  
  

• Team structure: A multilingual sales and advisory team supports the brand’s client-facing operations, signaling a focus on international as well as regional buyers.
  
  

• Comparative scale: In contrast to larger groups like Emaar, Aldar, or DAMAC, The Luxe operates at a boutique scale with external design and contracting partnerships.
  
  

• Market positioning: Its emphasis on sensory architecture, biophilic landscapes, and wellness programming differentiates it within Ras Al Khaimah’s competitive property environment.