ORO24

As Dubai’s property market prepares for another record-setting year—with over 72,000 residential units forecasted for delivery in 2025—the industry is witnessing the emergence of smaller, focused developers carving out their niche. Among them is ORO24, a company that recently rolled out a new brand identity to reflect a more profound transformation underway.

Their updated look isn’t just a logo change. It symbolizes a reorientation—an attempt to align modern architecture, digital infrastructure, and community-focused development within a more sustainable and transparent framework. In a sector dominated by volume and marketing, ORO24 seems to be quietly reshaping its profile, project by project.

How ORO24’s New Vision Frames Its Strategy

ORO24’s rebranding marks more than a surface change. It reflects a sharper definition of what the company intends to build and how it plans to deliver those promises.

Led by Atif Rahman, ORO24’s approach emphasizes transparency, governance, and design that centers around human needs, rather than luxury posturing. The company’s public statements suggest a preference for “scientific planning” over speculation. In interviews, Rahman often emphasizes the importance of execution discipline and ethical development—two qualities that are sometimes lacking in Dubai’s crowded off-plan market.

The new branding and website mirror this philosophy: minimalist, operationally focused, and loaded with backend automation. Rather than leading with glamour, ORO24 now presents itself as a builder of usable, livable environments—at a time when many mid-tier buyers are asking for precisely that.

Inside ORO24’s Projects

While many developers aim for iconic exteriors, ORO24 projects focus on a specific formula—amenities built around functionality, community engagement, and small luxuries that appeal to mid-market buyers.

Torino in Arjan

Launched in a rapidly growing corridor of Dubai, Torino features 625 residential units in a gated, landscaped compound. The standout features include over 10,000 trees, an outdoor sunset lounge, community wellness decks, a cinema, and green belts. The property was delivered ahead of schedule in early 2025—an essential signal for prospective buyers wary of delays.

What makes Torino unique is not scale, but integration. It includes Masjid Ata Ur Rahman, developed in partnership with IACAD and the Dubai Land Department, creating a direct link between residential and civic infrastructure.

Levanto in Jumeirah Village Circle (JVC)

Levanto offers a mix of studios, apartments, and duplex units, featuring functional upgrades such as private jacuzzis, co-working areas, and a rooftop cinema. These features cater to the demands of end users who live and work in the same space.

The layout prioritizes flexible living rather than density. The development avoids overcrowding while offering libraries, wellness spaces, and shared lounges designed for long-term usability and comfort.

Elano and Kyoto in Arjan

Both these projects reflect ORO24’s attempt to serve family-first buyers. The designs are more compact yet maintain a modern interior aesthetic. With spa facilities, green courtyards, and indoor cinemas, the goal is to offer private leisure without the premium pricing typically associated with high-end towers.

Elano’s rapid sell-out also confirmed that buyers are actively seeking this product type in areas like Arjan, mainly when pricing stays under the AED 1 million threshold.

Albero in Liwan

Albero continues the pattern of mid-market accessibility with added lifestyle amenities. The pricing remains conservative, starting from approximately AED 490,000. While not heavily advertised, its blend of leisure zones, compact community features, and limited-unit footprint appeals to single professionals and first-time investors.

How ORO24 Blends Faith, Infrastructure, and Sustainability

One of the quieter achievements of ORO24 is its investment in social infrastructure, most notably the 3,231-square-foot mosque in Arjan. This project was not mandated by any government but was initiated voluntarily, integrating seamlessly into the Torino community.

In parallel, the developer launched an AED 10 million endowment initiative, focused on meals for low-income families and maternal health support. These funds are routed through UAE-approved charitable networks, with oversight in place to ensure their effective deployment.

Environmental commitments are also taking shape. Torino’s landscaping features a diverse mix of vegetation, designed to enhance air quality and align with the UAE’s COP28 ecological targets. While not yet LEED-certified, the company has incorporated sustainable building practices, including energy-efficient lighting and water-saving infrastructure in multiple properties.

ORO24 and Returns

The Dubai market is increasingly shaped by buyer discipline, where post-2020 lessons have pushed many investors to demand more precise terms, defined yields, and flexible payment options.

ORO24 seems to understand this reality. A few things stand out in its financial approach:

• Elano’s complete sell-out shortly after launch was achieved without a formal event. Studio and 1-bedroom units were priced around AED 800,000.

• Torino was delivered earlier than scheduled, with no public announcements of delays.

• Payment plans offer low or zero down payment options, spreading costs into the post-handover period—a common feature in today’s off-plan space.

At a time when many mid-tier developers offer returns of 5% to 7%, ORO24 doesn’t overpromise. There are no public guarantees of inflated ROI; instead, the developer provides average-range expectations, often backed by timely delivery.

However, investors should still carefully review any advertising. In Dubai’s off-plan market, claims like “10% for 10 years” are often tied to special terms that impact resale or liquidity. Market analysts consistently advise verifying contract clauses and not relying solely on headline yield percentages.

Where ORO24 Stands in the Wider Dubai Market

The company’s operational scale is still modest compared to tier-1 developers, but its delivery numbers are notable given its age and size. According to internal and media sources, here’s a snapshot of ORO24’s position:

These figures place ORO24 in the upper range of mid-tier developers, with enough traction to compete with better-known brands in Arjan and JVC.

How Atif Rahman’s Vision Shapes the Company’s Future

Atif Rahman brings a calculated but low-key presence to the company. He consistently highlights scientific construction economics—a method that avoids speculative launches and instead bases development cycles on capacity and workforce balance.

Rather than overloading the pipeline, Rahman limits launches, works on internal revisions, and ensures delivery is not only on time but also of high quality. In interviews, he speaks of revising each project up to 40 times before giving the green light for execution.

His philosophy centers on resilience—a term he frequently uses. That includes preparing for supply chain shifts, labor shortages, or regulation changes, all of which can stall smaller firms without strong systems in place.

The Broader Real Estate Environment and ORO24’s Position

The Dubai real estate market remains strong in the early part of 2025. According to DLD data:

• In February 2025, property transactions increased by 35% compared to the previous year.

• The value of transactions rose by over 55%, driven by off-plan sales and investor interest in flexible payment schemes.

• Buyer appetite is now leaning toward eco-conscious, well-planned projects with community infrastructure.

Within this context, ORO24’s focus on timely delivery, functional amenities, and values-driven design gives it a modest advantage, especially among younger investors and end-users who are looking beyond just location and finish.

What Investors Should Look For

There’s growing interest in developers like ORO24, but caution is still necessary. Here are the key facts and considerations to consider before making a commitment.

What You Can Do Next

To assess whether ORO24 aligns with your goals:

• Request current project portfolios, particularly Levanto, Kyoto, or Albero.

• Ask for projected rental yields based on location, property type, and resale timelines.

• Visit the project site or schedule a virtual tour via brokers or independent consultants.

• Consult legal advisors before signing MOUs, especially regarding post-handover terms.

• Monitor DLD data and reputable platforms, such as Bayut or Property Finder, for resale trends and delivery updates.