Dar Global is an international luxury real estate developer headquartered in Dubai and publicly listed on the London Stock Exchange. Originally established in 2017 as the global arm of Saudi-based Dar Al Arkan Real Estate, Dar Global made history in February 2023 by becoming one of the first Saudi homegrown brands to list on the LSE’s main market. The listing – at a valuation of around $600 million – marked a new chapter for the company, enabling greater visibility and access to capital for its international expansion. Drawing on Dar Al Arkan’s 30+ year legacy (over 16,000 homes delivered and ~$8.9 billion in assets), Dar Global’s origin is rooted in a vision to take that expertise beyond the Middle East and cater to a worldwide clientele.
Leadership, Vision & Mission
At the helm is Ziad El Chaar, Chief Executive Officer of Dar Global PLC, a veteran developer who previously led major projects at Emaar and DAMAC in the UAE. Under El Chaar’s leadership – alongside Vice Chairman Yousef Al Shelash (founder of Dar Al Arkan) – the company pursues a clear mission: to transform real estate into an economic catalyst for communities while delivering exceptional value to international investors. Dar Global’s vision emphasizes creating exclusive lifestyle destinations that not only provide luxury living for global citizens but also stimulate foreign investment and local economic growth. In line with this, the firm positions itself as a strategic investment partner, backing each development with strong market insight, long-term planning, and robust value propositions for buyers. The leadership’s global outlook and deep regional expertise converge in Dar Global’s guiding ethos: blending a global vision with a local touch to redefine luxury real estate development.
Development Strategy & Innovation
Dar Global has gained acclaim for its innovative development strategy, which centers on high-profile collaborations and branded real estate concepts. The company has partnered with over 10 world-renowned luxury brands – spanning fashion, automotive, hospitality, and jewelry – to create one-of-a-kind properties. These include partnerships with legendary names like the Trump Organization, Aston Martin, Automobili Lamborghini, ELIE SAAB, Missoni, Pagani Automobili, Marriott International (W Hotels), and more. By fusing each brand’s design heritage with cutting-edge architecture, Dar Global delivers residences that are instantly recognizable and highly sought-after. This co-branding approach is a hallmark of the company’s innovation – from supercar-inspired villas to fashion-themed interiors – setting new trends in luxury living.
Crucially, Dar Global’s strategy also involves expanding into key global hubs and emerging markets through local partnerships and joint ventures. The firm actively works with landowners, government entities, and local developers to ensure its projects align with regional culture and opportunities. This collaborative model has allowed Dar Global to rapidly establish a presence in 9 countries and 14 cities across the Middle East, Europe, and soon North America. In each market, the company injects capital and confidence, attracting foreign direct investment and elevating infrastructure – effectively going beyond property development to drive broader economic transformation. Dar Global is also extending its innovation into hospitality, with plans for luxury hotels in Dubai, the Maldives, and Oman that complement its residential offerings.
Pioneering Projects & Global Expansion
Dar Global’s portfolio features a number of pioneering projects that underscore its reputation for bold, first-of-its-kind developments. In Saudi Arabia, the company has unveiled the landmark Trump Tower Jeddah, a 47-floor luxury skyscraper on Jeddah’s Corniche co-developed with the Trump Organization. Valued at SAR 2 billion, this tower will be one of the city’s tallest and home to Saudi Arabia’s first Trump-branded private members club, heralding a new era of opulence in the Kingdom. In Riyadh, Dar Global’s upcoming “Neptune by Mouawad” community (in partnership with jeweler Mouawad) will offer 200 ultra-premium villas near the Expo 2030 site – an example of leveraging mega-event opportunities. The company’s expansion into Oman includes the sprawling AIDA project in Muscat, where Dar Global is developing exclusive Trump villas and a Trump International Hotel, along with a Marriott Residences complex overlooking the sea. These Oman ventures – part of a $4 billion master development – mark the Trump Organization’s entry into the Middle East’s resort sector and exemplify Dar Global’s ability to integrate luxury hospitality within residential communities.
On the European front, Dar Global has made waves in the Mediterranean luxury market. In Spain, it launched Tierra Viva, an exclusive gated community of 53 luxury villas in Benahavís (Costa del Sol) designed in collaboration with Automobili Lamborghini – the famed Italian supercar maker’s first residential project in Europe. Valued at €282 million, the Tierra Viva development offers 4–6 bedroom villas inspired by Lamborghini’s iconic design ethos, complete with panoramic Mediterranean views and bespoke high-end finishes. Following its success, Dar Global introduced Marea in Málaga, Spain – a seafront apartment project with interiors by the fashion house Missoni, featuring prime homes near the prestigious Finca Cortesín golf resort. These Spanish ventures demonstrate Dar Global’s agility in entering new markets with ultra-luxury concepts tailored to international second-home buyers.
Meanwhile, in the United Arab Emirates, Dar Global has delivered iconic branded residences in Dubai. Notable examples include the Urban Oasis tower by Missoni and the Da Vinci Tower with interiors by Pagani, both of which brought renowned Italian design brands into Dubai’s skyline for the first time. The company also partnered with Marriott International’s W Hotels to develop the W Residences Downtown Dubai, a collection of hotel-serviced luxury apartments in the heart of the city. Each of these projects showcases Dar Global’s focus on prime locations, distinctive architecture, and brand-driven appeal. The same strategy is evident in Qatar, where Dar Global’s Les Vagues residences by ELIE SAAB offer waterfront living on Doha’s shores, and in future plans for Greece and the United States, where the developer is scouting partnerships to extend its footprint. By 2024, Dar Global had launched 10 major projects across Saudi Arabia, the UAE, Qatar, Oman, and Spain with a combined value exceeding $1.9 billion – a testament to its aggressive yet calculated growth trajectory.
Core Values and Culture
Despite its focus on high-end luxury, Dar Global emphasizes a core set of values to ensure long-term sustainability and customer satisfaction. Innovation is ingrained in every project – whether through architectural design, smart home technology, or creative branding, the company strives to push boundaries and set new benchmarks in real estate. Sustainability is also a growing priority: Dar Global aims to incorporate environmentally responsible practices, from energy-efficient building systems to integrating green spaces and smart urban planning in its master developments. The customer-centric nature of Dar Global’s culture is evident in its global sales and customer service network – with offices in New York, London, Marbella, Athens, Dubai, Jeddah, Riyadh, Muscat, and Doha – ensuring clients across continents receive personalized support at every step This worldwide presence enables a seamless purchasing experience and after-sales service, reflecting the company’s dedication to its internationally mobile clientele.
Another pillar is an uncompromising commitment to quality. Dar Global works with world-class architects, designers, and contractors to guarantee top-notch construction standards and finishings that meet the expectations of discerning luxury buyers. From sourcing premium materials to meticulous attention to detail, quality is never sacrificed. While “affordability” is not a primary focus in the traditional sense (given the luxury segment), Dar Global does strive to offer value to its customers – often providing flexible payment plans and high potential for investment returns. The company’s projects are priced competitively for the unique value they deliver (such as a coveted location or brand prestige), ensuring that investors and end-users alike feel their money is well spent. This blend of innovation, sustainability, customer-centric service, quality, and value defines Dar Global’s corporate culture and fuels its continued success as it expands into new markets. In essence, the company seeks to craft not just buildings, but holistic lifestyle experiences that resonate with modern, globally minded property buyers.
