Background & Origin: MAG Group (Moafaq Ahmad Al Gaddah Group) was founded in 1978 by Moafaq Ahmad Al Gaddah in the UAE. What began as a humble trading business in Abu Dhabi grew into a multinational conglomerate spanning real estate, construction, commercial trading, freight, and hospitality sectors. Still a family-run enterprise, MAG Group now employs over 2,000 people across more than 50 companies in the Middle East and North Africa. The Founder and Chairman, Moafaq Al Gaddah, has built an empire by translating vision into reality – exemplified by landmark projects like the Emirates Financial Towers, a twin-tower development in DIFC that earned a Guinness World Record in 2013. Under his leadership, MAG Group has become one of the region’s most celebrated companies, known for its ambitious ventures and diverse portfolio.
Real Estate Development & Leadership: In 2003, MAG Group established its real estate development arm, originally MAG Property Development (now known as MAG Lifestyle Development), to bring the group’s vision into the property sector. Since then, MAG’s real estate division has delivered over 2,500 residential units across dozens of projects, positioning it among the UAE’s leading developers. The company is led by Founder & Chairman Moafaq Al Gaddah and his son Talal Moafaq Al Gaddah, who joined as CEO of MAG Lifestyle Development in 2014. Their leadership blends decades of experience with next-generation innovation, steering MAG’s development strategy. Together, they emphasize a forward-looking approach that balances tradition and modernity – Moafaq’s proven business acumen and Talal’s vision for wellness-centric, lifestyle-oriented communities have propelled MAG’s growth.
Mission & Values: MAG’s mission is to “translate vision into reality,” delivering projects that enrich lifestyles and create long-term value for customers and investors. The company abides by a strict code of ethics founded on honesty, integrity, and transparency. MAG strives to lead in “lifestyle development” by maintaining the highest standards of quality and continuously innovating in design and construction. Its core values include innovation, creativity, and continuous improvement, as well as a customer-centric focus that ensures client satisfaction and trust. MAG is also committed to sustainability – incorporating green building practices and contemporary design to reduce environmental impact – and to excellence in every project. These values are woven into the company’s culture and operations, guiding each development from concept to delivery.
Development Strategy: MAG’s development strategy centers on diverse offerings and pioneering initiatives that meet market needs across all segments. The group has a diverse portfolio of residential communities and homes in strategic locations, ranging from affordable housing to ultra-luxury residences. Early on, MAG made a name by delivering high-quality yet accessible homes: for example, MAG 5 Boulevard in Dubai South, a master-planned community of 13 modern apartment buildings targeted at middle-income earners. At the same time, MAG ventured into premium developments, delivering upscale towers in prime areas like Dubai Marina and Jumeirah Lakes Towers. MAG’s strategy often involves identifying growth areas and introducing projects with unique concepts – whether it’s affordable living near the Expo 2020 site or high-end wellness-focused estates in the heart of the city. In recent years, MAG has launched innovative luxury concepts under its “Keturah” brand, which reimagine high-end living through wellness and biophilic design. The company introduced flagship projects such as The Ritz-Carlton Residences, Dubai Creekside and Keturah Reserve in Mohammed Bin Rashid City – exclusive residential developments that immerse residents in nature and luxury. By embracing cutting-edge technologies, creative design, and sustainable practices, MAG continually pushes the boundaries of Dubai’s real estate landscape. This integrated strategy – catering to various market segments while upholding quality – has allowed MAG to thrive through market cycles and maintain a robust development pipeline.
Pioneering Projects & Achievements: Over its decades in real estate, MAG has delivered numerous notable projects that underscore its reputation for excellence. One of its crowning achievements is Emirates Financial Towers (EFT) in DIFC, a 27-story twin-tower commercial development recognized by Guinness World Records for the world’s largest automated parking . MAG’s early residential towers, MAG 214 in Jumeirah Lakes Towers and MAG 218 in Dubai Marina, were among the first projects by MAG Property Development and set new standards for quality in those communities. The MAG 5 series brought the developer’s signature quality to emerging areas – MAG 5 Residence in Abu Dhabi and MAG 5 Boulevard in Dubai South both expanded MAG’s footprint into new districts with mid-range yet modern housing. In Jumeirah Lakes Towers, MAG developed the award-winning MBL Residence, a 42-story luxury tower completed in 2020, adding to the skyline and offering upscale amenities. More recently, MAG’s focus on wellness and luxury living has led to projects like MAG Eye and MAG City in Meydan, and the Keturah branded developments that blend ultra-luxury with health-oriented design. The launch of Keturah Reserve – a collection of townhouses, apartments, and villas designed around biophilic principles – and the ultra-premium Ritz-Carlton Residences on the Dubai Creek are evidence of MAG’s pioneering spirit in reimagining luxury living. Throughout its portfolio, MAG has garnered industry recognition, including regional property awards for innovation. These projects and accolades highlight MAG’s evolution from a newcomer in the early 2000s to a major player in MENA’s real estate industry known for quality, innovation, and customer satisfaction. Each development reflects the company’s ethos of excellence and its ability to anticipate market trends, from urban high-rises to master-planned villa communities.
In sum, MAG’s corporate philosophy of “innovation and continuous improvement” drives its mission to enrich the lives of residents and investors alike. With a robust pipeline of projects (the group’s ongoing and upcoming developments are valued at around AED 43.7 billion as of 2024 and a proven track record of delivery, MAG Group continues to shape skylines and communities across the UAE. Customer focus, sustainability, and an unwavering commitment to quality remain at the forefront of every MAG project, as the company pursues its vision to be a leading force in the region’s property development sectorl
