Origin and Vision: Al Zorah Development (Private) Company P.S.C. was incorporated on 31 October 2007 as a joint venture between the Government of Ajman and Solidere International. Backed by this partnership, the company’s founding vision is to transform Ajman’s Al Zorah area into a premier coastal destination and to strengthen Ajman’s position as a prime investment hub in the UAE. The Ajman government designated Al Zorah as a freehold, free zone development by royal decree in 2008, allowing 100% foreign ownership and tax-free status to attract global investors. Guided by the leadership of its CEO George Saad and a board chaired by Ajman’s Sheikh Rashid bin Humaid Al Nuaimi, Al Zorah’s mission centers on “building an integrated city” that offers exceptional residential and investment opportunities while enhancing quality of life in the emirate. The company’s strategy emphasizes innovative urban planning, sustainable growth, and the creation of long-term value for stakeholders in Ajman’s economy.
Development Strategy and Leadership: Al Zorah’s master plan devotes over 60% of its land to public spaces, green areas, and natural habitat, showcasing a development strategy rooted in sustainability and livability. The project site boasts 12 km of waterfront and a 100-hectare mangrove forest, providing a unique ecological backdrop for the community. In line with this strategy, the developer actively preserves and enhances the environment – even pledging to plant hundreds of thousands of new mangrove trees in support of the UAE’s sustainability goals. Under CEO George Saad’s stewardship, the company also champions a customer-centric approach, prioritizing quality and timely delivery. In 2024, Al Zorah recorded a 38% year-on-year increase in property transactions and achieved a complete sell-out of its beachfront villas – results which Saad attributes to “the unwavering trust our clients place in us” and the team’s relentless dedication. This commitment to excellence is further proven by Al Zorah’s habit of delivering projects ahead of schedule; for example, the Seaside Hills beachfront villas were completed two months early in January 2025, a milestone lauded by Ajman authorities as “a remarkable achievement” setting new benchmarks for quality and efficiency.
Pioneering Projects and Notable Developments: Al Zorah Development Company has been pioneering iconic projects that blend luxury, recreation, and sustainability. Signature components of the master plan include world-class hospitality and leisure attractions as well as upscale residential communities:
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The Oberoi Beach Resort, Al Zorah – A flagship five-star resort renowned for its refined luxury and wellness focus. This beachfront hotel has earned multiple accolades (e.g. Middle East’s Leading Luxury Beach Resort 2023), putting Ajman on the map for world-class hospitality.
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Al Zorah Golf Club & Marina – An 18-hole championship golf course crafted by Nicklaus Design and operated by Troon Golf. Set amid lagoons and mangroves, the course offers a spectacular backdrop. A newly opened modern clubhouse provides premium amenities (fitness center, pools, dining), and the adjacent Marina 1 offers first-class berthing for yachts.
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Zoya Health & Wellbeing Resort – The UAE’s first holistic wellness retreat located in Al Zorah’s tranquil setting. Opened in 2022, Zoya offers integrative health programs focused on detox, therapeutic fasting, physiotherapy, and nutrition to rejuvenate mind and body, adding a unique healthcare dimension to the community’s offerings.
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The Fairways Community – A premium residential neighborhood of 158 villas and townhouses overlooking the golf course. Launched in earlier phases, The Fairways was successfully completed with handover to homeowners by 2024, exemplifying Al Zorah’s commitment to delivering quality family homes.
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Exclusive 21 & Seaside Hills Villas – Ultra-luxury beachfront villa developments. Exclusive 21 is a collection of 21 exclusive villas, while Seaside Hills comprises 10 premium beachfront villas that were delivered in early 2025. These gated seafront estates offer private beach access, panoramic sea views, and a seamless blend of indoor-outdoor living – embodying “privileged pied-dans-l’eau” (feet in the water) luxury. Both projects, launched in 2022, sold out off-plan, reflecting high demand from discerning buyers.
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Gateway at Porto Al Zorah – A newly launched marina-front development anchoring Al Zorah’s waterside district. This low-rise apartment complex consists of two buildings with 157 upscale units overlooking the creek and marina. Designed with glass façades and lush courtyard gardens, Gateway offers contemporary coastal apartments and is part of Al Zorah’s push to deliver high-end urban living options.
In addition, Al Zorah is continually expanding its portfolio. The planned Central Park Villas and District 9 precinct will introduce hundreds more homes, including 623 luxury villas and townhouses in District 9’s residential and commercial zone, supported by retail showrooms and park spaces. An “Al Zorah Village Center” mixed-use hub is upcoming to provide community shopping and entertainment. The developer is also extending existing assets – for instance, an Oberoi Resort extension (adding beachfront pool villas) and further marina developments – ensuring that Al Zorah remains a dynamic, evolving destination. Through these projects, the company is setting new benchmarks in Ajman for integrated community development, attracting both investors and residents to an inclusive lifestyle destination that is “close yet secluded” from big-city stress.
Core Values: Al Zorah’s corporate culture and operations are driven by key values that underpin every project:
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Innovation: The company continuously pursues innovative design and planning solutions, from partnering with world-class architects and brands to introducing first-of-a-kind concepts in Ajman’s market. Al Zorah’s strategy of building a smart, integrated city – including pioneering wellness tourism and sustainable urban design – reflects a commitment to “delivering innovative projects that meet market demands” and to shaping exceptional lifestyle destinations that stand out in the UAE.
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Sustainability: Environmental stewardship is at the heart of Al Zorah’s development. The master plan protects vast areas of mangroves and coastline, dedicating over 60% green space to nurture local ecology. The development is designed for minimal ecological impact, and Al Zorah actively enhances its environment (for example, planting hundreds of thousands of mangrove trees to expand the natural reserve). Sustainable construction practices and long-term conservation ensure that development coexists harmoniously with nature.
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Customer-Centricity: Al Zorah strives to exceed customer and investor expectations. From concept to delivery, projects are planned around end-user experience – be it residents’ quality of life or investors’ returns. The developer’s ability to deliver properties ahead of schedule and its focus on creating holistic community amenities (education, wellness, recreation) demonstrate a client-focused approach. This is evidenced by the strong buyer confidence and repeat investment, as well as the “unwavering trust” clients place in Al Zorah’s team.
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Quality: A commitment to uncompromising quality pervades all Al Zorah projects, from construction standards to the partnerships it forges. The company works with top-tier international partners (such as Oberoi Hotels and Nicklaus Design) to ensure world-class outcomes. Its developments are recognized for setting new benchmarks of quality in the region – whether in the deluxe finishing of homes, the award-winning hospitality offerings, or the thoughtfully engineered infrastructure. Every project is executed with meticulous attention to detail, safety, and excellence.
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Value: Delivering strong value – both lifestyle value and financial returns – is a core objective. Al Zorah creates properties that offer a distinctive value proposition: residents enjoy a unique coastal lifestyle, and investors have benefited from rising asset values. In 2024, for instance, property values in Al Zorah appreciated by ~25% (price per square meter) due to high demand, underscoring the community’s attractiveness and the high returns possible in this development. By combining freehold property rights, a tax-free environment, and premium offerings, Al Zorah ensures long-term value creation for homeowners, investors, and the emirate of Ajman alike.
Manager Information: George Saad – Chief Executive Officer (CEO). George Saad, appointed CEO of Al Zorah Development Company in 2022, brings over 20 years of UAE real estate experience. Under his leadership, Al Zorah has accelerated its growth and strengthened its market position. The Board of Directors is chaired by H.H. Sheikh Rashid bin Humaid Al Nuaimi (Ajman), providing high-level vision and governance. Together, the leadership focuses on strategic development, operational excellence, and aligning Al Zorah’s projects with Ajman’s wider growth plans.
